Part research, investigative journalism, spirituality, business, news and politics, the artwork is an appropriation of appropriation.
The artistic appropriation of a website appropriating a real-life real estate developer’s real estate project which appropriates the “spiritual world” and “awakening experiences” with appropriation and marketing tactics used by his former business partner Donald Trump.
“Worth spoke to Niño in his offices on the 31st floor of the Trump Building on Wall Street.
What did you learn from working with [Donald Trump]?
Marketing plays an important role […]. That is what I would say.” – Rodrigo Niño, founder of The Assemblage, in an interview with Worth.com
“A site with the domain name JebBush.com redirects to the real estate mogul’s official presidential campaign page, donaldjtrump.com, and features Trump’s slogan with options to support or donate to his campaign.” The Hill, 12/7/2015
“Users who visit JebBush.com are redirected to DonaldJTrump.com, the official campaign site for the billionaire business mogul, though it’s not clear who created the redirect.” Politico, 12/7/2015
“Bend’s artworks appropriate for over ten years. For instance, the globally exhibited ‘Venus, 2008’ and ‘Nike, 2010’ expose the appropriation of consumer products referencing Greek Goddesses. Bend’s artwork ‘Origin is Absent, 2011’ appropriates the videos of companies appropriating indigenous names for car sales. ‘Nirvana, 2013’ quotes businessmen of the ‘Nirvana’ company and a member of the music band ‘Nirvana.’
The artwork ‘respect : let’s assemble, 2019’ appropriates a website appropriating a businessman’s appropriation of ‘awakening’ experiences and marketing strategies of his business partner for over ten years, Donald Trump. Similar to threats and intimidation strategies used by Donald Trump, the businessman Rodrigo Niño’s lawyer threatened artist Hannes Bend already. Bend is not clear who created the redirect and wished his lawyer good luck with the journalists, developers and newspapers involved. Similar to earlier appropriation works, ‘respect : let’s assemble’ processes and is inspired by the artistic and emotional involvement of the artist, here with The Assemblage. While it is not clear how long the website will last, the appropriation (art) remains.”
(artist note: please contact me and I can share any details of threats by Niño)